Microplastics are everywhere plastic gets hot — including your teacup. You wouldn’t drink water from a bottle left in a hot car. But that’s essentially what happens every time you steep tea in the wrong vessel. Hot water doesn’t just extract flavor from what it touches. It extracts everything — microplastics included. I watched The […]
We didn’t set out to earn press coverage. We set out to build the most honest luxury whole leaf tea brand we could — whole botanicals, full-leaf blends, transparent labeling, and not a single artificial flavoring or filler anywhere in the line. Ever. What we’ve learned is that when you hold that standard long enough, […]
The Ritual Is Live Alzheimer’s prevention is at the heart of everything our first guest has devoted his life to — and today, Episode 1 of The Ritual is live. We launched something today that we have been building toward for a long time. The Ritual — our ten-minute, one-cup, live interview practice — is […]
For women over 40, heart disease is one of the most important and most overlooked priorities of this decade. Women schedule mammograms. They track their sleep. They do everything right. And yet heart disease remains the number one killer of women in the United States — responsible for one in every three female deaths. Not […]
The Tea Lifestyle, Defined Most people drink tea the same way they check the weather — reflexively, without much thought, as background noise to something else. They boil water. They drop in a bag. They scroll their phone while it steeps. And then they wonder why it doesn’t feel like anything. Here’s the quiet truth […]
There is a question most people never stop long enough to answer. Not because it’s difficult.Because they’re moving too fast to hear it. What is most important in your life? Not your to-do list. Not your inbox. Not your revenue targets or your standing meetings. What is most important — really. That question is where […]